Pumice Design / About

Small by design.

40.8199° S · 172.8064° E

Small on purpose: the same hands from the first sketch to the last frame, and one fixed quote agreed before anything starts — from Golden Bay, Aotearoa, for people anywhere.

A block of pumice floating alone on a flat grey sea, its reflection beneath it.
The stone, from the water. Scanned rock, a real sky.A study, rendered in the studio

01 / The studioWeb design / 3D visualisation / Brand worlds

Digital ecosystems for brighter tomorrows.

Pumice is an independent studio in Aotearoa New Zealand.

We design and build websites, and make 3D and architectural visualisation of places before they are built — with the same care for a few clear pages as for a world that runs in the browser.

You deal with people, not chatbots: a person decides what we make, designs it, and checks and signs off everything we deliver.

How we use AI ↗

02 / WhereAotearoa / Worldwide

Golden Bay, Aotearoa.

At the top of the South Island, for people anywhere.

We work from Golden Bay, and every project is quoted in full before it starts — in NZD or AUD, depending on where you are.

The Thread: a ribbon of clear glass through the words SMALL BY DESIGN, on the studio’s charcoal.
The Thread — Pumice / Experiment 001: real-time glass, through SMALL BY DESIGN on our front page. Here, a still.

03 / What we believe

A more beautiful web is possible.

  • Nature
  • Technology
  • Human potential

The work.

The projects, and the studio’s own experiments.

  1. Align RetreatsArt direction / Design / Build / Real-time 3D2026
  2. KahuArchitectural rendering / 3D floor plan2026
  3. The ThreadPumice / Experiment 001 — real-time glass2026
  • A pumice stone grown over with ferns, grasses and flowers, floating on dark water.
    The grown island. Every plant placed by rule, and grown in order.
  • An albatross gliding low over a calm grey sea.
    The albatross, three metres of wing.

Studies, rendered in the studio: our own, made to find out what light, water and a scanned stone can do.All the work ↗

Kahu at night: a long black house under one roof, its windows lit.Next: how we workApproach