Pumice Design / Web design
Web design.
Golden Bay / Aotearoa New Zealand
Websites designed and built from nothing, and simple sites of a few clear pages — fast, accessible and right on a phone. From Golden Bay, Aotearoa New Zealand, for people anywhere.
- What
- Websites, art-directed, designed and built: from a few clear pages to the kind of site people stop scrolling for.
- For
- Businesses that need a few clear pages — what you do, where you are, how to reach you — and anyone after a site people stop scrolling for.
- Where
- Golden Bay, at the top of the South Island, Aotearoa New Zealand — for people anywhere.
- Why Pumice
- The same hands from the first sketch to the last frame, and a site that is fast, accessible and right on a phone.
- After you write
- We listen first. Then one quote for the whole job, in NZD or AUD, agreed in writing before anything is built.

01 / WebsitesBespoke
Designed and built from nothing.
The kind of site people stop scrolling for.
Art direction, the design of every page, and the build: fast, accessible and right on a phone.
Launch is the middle, not the end: we measure, tune, and keep it fast.
What you get
- Brand and art direction
- Design and front-end build
- Content, search and analytics set up
- Hosting and care after launch
02 / Simple websitesA few clear pages
Simple websites.
Not everything needs a film.
Most businesses need a few clear pages — what you do, where you are, how to reach you — quick on a phone and easy to keep up to date. We make those too, with the same care.
A simple website
- Clear words
What you do, where, and how to reach you
- Quick on a phone
Light pages that open fast, anywhere
- Easy to keep
Change it yourself, or ask us
- One fixed price
Agreed before anything starts
03 / The workAlign Retreats / 2026
Align Retreats.
A site with two halves: one that answers questions, and one that takes you somewhere.
The first is deliberately ordinary: what the four days are, who runs them, what it costs and what it doesn’t cover. Places are paid for through Stripe, the places left are counted from Stripe rather than typed in, and the waiting list goes to Mailchimp.
Dates, price and capacity live in one file: the pages, the structured data and the plain-text summary for language models are all generated from it, so none of them can drift from the others. The other half is a painted walk through native bush, in real-time 3D.
The case study: Align Retreats ↗Take the walk (opens in a new tab) ↗


Why Pumice.
A small, independent studio in Golden Bay, Aotearoa: small on purpose.
The same hands
Designed, built and rendered by the same hands, from the first sketch to the last frame — and you watch it grow.
One fixed quote
One quote for the whole job, agreed in writing before anything is built, in NZD or AUD.
Right on a phone
Fast, accessible and right on a phone — and a simple site is light pages that open fast, anywhere.
People, not chatbots
A person decides what we make, designs it, and checks and signs off everything we deliver.
How it goesNZD or AUD
After you write.
Nothing is built before there is one quote for the whole job, agreed in writing.
Every project is quoted per project, in full, before it starts: one fixed quote for the whole job, in NZD or AUD, depending on where you are.
Discover
We listen first: what you have, who it is for, and what would make it work. No pitch theatre.
Define
One clear direction, and one quote for the whole job, agreed in writing before anything is built.
Create
Designed, built and rendered by the same hands, and you watch it grow.
Refine
Launch is the middle, not the end: we measure, tune, and keep it fast.
Or write to hello@pumice.nz
Questions.
Before a project starts.
How much does a website cost?
There are no list prices. Every project is quoted per project, in full, before it starts: one fixed quote for the whole job, in NZD or AUD, depending on where you are.
What happens after I get in touch?
We listen first: what you have, who it is for, and what would make it work. No pitch theatre. Then one clear direction, and one quote for the whole job, agreed in writing before anything is built.
Can I keep the site up to date myself?
A simple website is made to be easy to keep: change it yourself, or ask us.
Do you look after it once it’s live?
Yes: hosting and care after launch are part of it. Launch is the middle, not the end: we measure, tune, and keep it fast.
Do you work with people outside New Zealand?
Yes. We work from Golden Bay, at the top of the South Island, for people anywhere — and quote in NZD or AUD, depending on where you are.
Do you use AI?
As a tool, not the author: a person decides what we make, designs it, writes or edits the words, checks the details and signs off everything we deliver.
Also from us.
What else we make — each quoted, in full, once we know what it is.
- Website redesignThe site you have, made better.
- Architectural visualisationArchitecture, interiors and products, rendered.
- Interactive 3DWorlds that run in the browser.
How a project goes, and the studio behind it.Approach ↗About ↗All the work ↗